Projects/ 70mai at SEMA 2025
Case study / SEMA 2025
70mai at SEMA 2025.
Innovexhibit designed and delivered the 10×20 70mai SEMA 2025 booth in Las Vegas around brand visibility, a clear arrival moment, illuminated product storytelling, a demo screen and room for visitor conversations.
Project evidenceAll images in this case study are real on-floor photographs of the same 70mai exhibit.
70mai SEMA 2025 finished booth
70mai at SEMA 2025: a 10×20 technology booth built for product discovery.
The finished 70mai space combines an illuminated welcome counter, layered gray-and-orange brand wall, circular product display and a screen-led demonstration point. The layout gives the brand a clear view from the aisle while keeping a practical place for visitors to pause and talk.
Client70mai
Trade showSEMA 2025
LocationLas Vegas, Nevada
Footprint10 x 20 inline booth
70mai 10×20 SEMA booth design focus
Technology booth design for the 70mai arrival, demo and meeting journey.
01
SEMA Booth Arrival Cue
The illuminated welcome counter gives the exhibit a strong first read from the aisle and sets up a clear entry point.
02
Automotive Product Display Focus
A circular lit display creates one concentrated place for the product story, rather than scattering attention across the footprint.
03
Demo Screen + Product Story
The screen-led presentation wall keeps product information connected to the physical environment around it.
04
Visitor Meeting Space
High tables and open circulation give visitors and booth staff enough room to pause, discuss and move through the experience.
70mai SEMA booth photo gallery
Five finished views of the 70mai SEMA technology booth.
The photographs show the same SEMA environment through its illuminated welcome counter, graphic wall, circular product display, screen moment and meeting area within a 10×20 footprint.
10×20 technology booth planning inputs
Use a 10×20 booth plan to bring the product story forward.
For a technology launch, that can mean a more memorable arrival, one demonstration point people can find quickly, a readable graphic system and a comfortable spot for the conversation that follows.
SHOWEvent name, dates and venue requirements.
FOOTPRINTBooth size, open sides and required spaces.
PRODUCTSWhat needs to be displayed, demonstrated or stored.
GOALSWhat success should look like once the doors open.
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